With thousands of Internet marketers competing to drive traffic to their websites, blogs, and sales pages from Pinterest, you need to learn how to get ahead of the pack!
In this post, I will share 11 proven ways on how to get more traffic and build tons of followers on Pinterest.
And while you may have already heard some of the tips below as other Pinterest marketers also share them, I’m confident that some are new to you.
So, are you ready to start getting a massive influx of traffic from Pinterest?
1. Optimize your Pinterest Profile
Before you can get traffic from Pinterest, you first need to reach a lot of people within your niche, and you can do so by optimizing your profile for Pinterest SEO.
If you add relevant keywords on your profile title and description, you’re letting Pinterest know what your account is about and who your target audience is.
Here are some examples of successful Pinterest marketers and how they optimize their profile for SEO purposes.
This one is a popular pinner for the interest “work from home”,
And here’s a famous Pinterest pinner for ” food recipes”…
These Pinterest marketers have millions of monthly viewers and notice how they are using keywords on their profiles.
The idea behind this practice is that when people type a keyword on the search bar, for example, blogging tips, Pinterest will suggest pins, boards and even profiles that contain the exact or related keywords to the query.
So if you have a keyword related to “blogging tips” on your profile name on your description, there’s a good chance that your profile will be shown as one of the top results for this interest.
And once you’re one of the results, people can then click on your profile, browse through your boards, view your pins, click your link to your site or sales page and you get free traffic from Pinterest!
Furthermore, all profiles above also have an image of the owner (or a logo of their brand) and a link to their website.
When you provide this information on your profile, it also becomes easy for other people to trust you, and trust is a crucial element to make money with Pinterest, which I will discuss in a moment.
2. Use Relevant Keywords on your Boards
Optimizing your profile is a good start to get more traffic from Pinterest.
Nonetheless, it isn’t enough to beat thousands of other Internet marketers who have also done the same.
You need to give Pinterest more nudge and convince its algorithm that you are highly relevant in your niche by optimizing your Board names.
Using the same example above, if your target audience is people looking for blogging tips, you need to use blogging related keywords as your Board names.
For example, this user named her Boards “Blogging tips” (the exact keyword), “How to start a blog,” and “Grow your blog.”
3. Use Several Keywords in Your Pin Descriptions
A case study shows that Pinterest users view an average of 60 pins per query. Do you know why?
It’s because people on Pinterest are looking for ideas rather than something specific.
Millions of Pinterest users spend their time on the platform hoping to find new ideas about food recipes, what kind of gift to buy, home decors, wedding motifs, or about how to make money online.
With this kind of user behaviour, you can make your pins rank high on queries by including several keywords on each of your pin descriptions.
But let me make myself clear, I’m not talking about keyword stuffing here. What I meant is including 2-3 related keywords for your niche on each pin description.
For example, people who are interested in blogging may search for any of its related keywords like how to start a blog, make money blogging, or blogging tips.
And if your pins contain the keywords “make money blogging” and “how to start a blog,” there’s a good chance that it will start showing up in the home feed of people who are looking for ideas about blogging.
Now, keyword stuffing, while isn’t frowned upon by the Pinterest algorithm at the moment, but it could very well be a thing in the past, and users who practice it might get penalized later on like what happened to Google users in the past.
So I would advise that if you want to have a good long-lasting relationship with Pinterest and continue to use the platform to generate traffic to your content, it’s best to avoid keyword stuffing.
And speaking of keywords, here’s an article of how you can find the most relevant and highly searched-for keywords within your niche in Pinterest.
4. Utilize Hashtags
As we just discussed, the Pinterest search results for a query is not limited to the pins that contain the exact keyword phrase alone.
And while most users are happy about this because they are looking for ideas, there are a few users that get annoyed by pin recommendations that have very little relevance to their query.
Enter Pinterest hashtags.
Pinterest users can use hashtags to find specific pins about a particular topic when typing common keywords doesn’t yield relevant results.
As an example, “side hustles” is a popular interest in Pinterest.
People from all walks of life like teachers, engineers, nurses, college students or people with disabilities are looking for side hustles ideas on the platform.
But let’s face it, not all side hustles fit all.
So if you’re a teacher looking for side hustle ideas and you type “side hustles” on Pinterest, you will get results very vague and random like this…
But if you type #jobsforteachers on the search bar, you’ll get something like this…
Notice how most of the top results are actually pins that are about side hustles and part-time jobs for teachers.
Of course, this is just an example. If you type “side hustles for teachers” on Pinterest you might also get similar results.
But what I’m trying to emphasize here is that with hashtags, you make it easy for some people to find exactly the specific pins that they’re looking for.
And if it happens that your pin contains the hashtag they are looking for, they’ll find your pins and you’ll get traffic.
5. Create Captivating Images for your Pins
Pinterest itself is a visual search engine, and pins are simply images with links to your website, sales page or offers.
And when people search for something on Pinterest, what makes your pin stand out among others in the search result is the image you used.
Ergo, if you want to get a lot of traffic from Pinterest, you have no choice but to create images that will capture the attention and pique the interest of your target audience.
Think of it the same way as to how good headlines can make people click your article on Google and consume your content. (Discover the 7 Rules + 40 Magnetic Headline Formulas)
Because even if your pins are ranking high on search results, you might not get a lot of traffic from Pinterest if you can’t get people to click your pin because your images aren’t interesting enough.
There are two ways to address this issue:
- If you have a budget, you can hire a professional graphic artist to create high-quality images for you.
- If you don’t have a budget to hire a graphic artist, you can create beautiful pin-worthy images yourself (even without the skills of a graphic artist) with the help of Canva.
What’s good about Canva is that it already has tons of ready-to-use templates for Pinterest.
If you don’t have a Canva account yet, you can create a free account here.
You can also use Canva to create free professional-looking logos for your blog like I did.
6. Publish Your Pin at the Right Time
When you pin something on Pinterest, your goal should be to get as many of your target audience see your pin.
The more people can see your pins, the more likely that you’ll get repins, comments, followers and traffic to your site.
One thing you can do to get as many eyeballs on your pin as possible is to pin during peak hours.
Depending on which demographic you are targeting, whether your primary target audience is people from the US, UK, or Asia…
See to it that you pin during peak hours, usually around lunchtime (11 am – 1 pm) and after office hours (6 pm-10 pm).
You can also pin in the morning since some users are checking their Pinterest before they go about their day.
7. Create Multiple Pins for each of your Content
Like Google, Pinterest favours users that produce new contents regularly. There is, however, one significant difference.
Unlike Google, a new image you pin on Pinterest, even if it redirects to the same content is not considered as a duplicate content.
Why? Because Pinterest is a visual search engine.
Therefore, a new image you pin, even if it links to an old blog post you already shared on Pinterest before, it will still be considered as new content by the platform.
Here are two of the pins I’ve created for the blog post 30+ Side Hustles for Teachers.
Creating different pins for each of your content is an excellent way to avoid getting burn out, trying to create brand new contents every day.
It’s also a good way to get maximum exposure for each of your content.
Successful Pinterest marketers suggest that you create 3 to 5 different pins for each of your contents, may it be a blog post, a product, offer, sales page, etc.
8. Write Good Contents for Pinterest
When people click your pin and decide to visit your blog, you must make sure that they get valuable information from your contents.
This will help you establish as an authority in your niche when you’re consistently providing valuable information to your target audience.
Now, I want to emphasize that this is a little different when starting a blog based on your passion and interest where your goal is ranking on search engines.
The blog post you create should be tailored for your Pinterest traffic and must be able to provide them the information highly related to their interest.
One way you can make sure that your blog post will be consumed by your Pinterest traffic is to do a keyword research on Pinterest itself to find out what the users are looking for.
I discussed this topic in details with this video…
9. Comment on Popular Pins
Having tough competition isn’t always bad.
You can take advantage of your competitors’ top-performing pins to get more traffic and gain new followers from Pinterest too!
You can start by searching for relevant keywords on your niche.
I searched for Internet marketing, and these are the results…
I clicked on the #1 result, and I see that it has 43 comments.
So what I did is leave a comment, and I shared my experience of how I was able to relate to the pin, in this case, how I was able to quit my full-time job with blogging.
This makes the pin owner happy that I was able to relate to her pin and she might check out and follow my profile too.
At the same time, the other people who will view this pin (and there will be a lot since this is #1) might check out my profile.
Then if they like my boards and my pins, they will visit my site, and I will get traffic. I may even gain new followers.
You can do the same thing. But make sure to leave genuine and meaningful comments.
10. Join Group Boards
There have been varying opinions about whether or not Pinterest marketers should include joining group boards for their main traffic source strategy.
Group boards have always been one of the best ways to get traffic from Pinterest in the past.
However, everything changed in 2018 when Pinterest released an algorithm update that minimizes the reach and distribution rate of pins from group boards.
Pinterest explained that the reason for the update is because the original purpose of group boards is to collaborate ideas between users and not to share audiences and drive traffic.
Nonetheless, if you’re new on Pinterest and you don’t have a lot of followers yet, joining group boards is still a good way to get some traffic to your pins and put your brand out there.
Should you be interested, I’ve discussed in details how to find and join group boards in Pinterest with this article.
And finally, the last tip I can give you to get more traffic and followers from Pinterest is…
Successful Pinterest marketers suggest pinning 5-10 different pins a day, spread all throughout the day.
Like we discussed above, Pinterest favours users who pin consistently and create new contents on the platform.
If Pinterest notices that you pin consistently, it will start showing your pins on other people’s home feed and search results for your niche…
Granted that you apply the proper practices when pinning on Pinterest, e.g. using relevant keywords, using high-quality images, etc.
Like I mentioned in one of my videos, Pinterest is a long term game, and the only way to win in a long term game is to keep going.
Don’t give up, keep learning, keep implementing your newfound skills and eventually, you’ll get there.
Wrapping it up
If you’re hoping to make money online through blogging, affiliate marketing, or eCommerce, it’s understandable why you’re trying to generate traffic from social platforms like Pinterest.
There’s an overflow of content being uploaded in mainstream platforms like Google and YouTube every day.
Ranking for search queries is becoming near impossible (especially for newbies), and I hope this has been useful for you in that regard.
Anyways, if you have any questions about anything on this post, you can let me know in the comment sections below.
And if ever you know of other effective ways to get more traffic and gain followers from Pinterest that I wasn’t able to include here, I would truly appreciate it if you give me a heads up.
Thank you for taking the time to read this article. Until next time and I wish you the best on your Pinterest marketing journey,
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